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Bio.
I'm Candice,
I am an ambitious and versatile digital artist and experiential marketer with a passion for social media. I am determined to implement successful Instagram and TikTok campaigns and content with increased brand awareness and results-oriented goals. With a Bachelor’s and Master's degree in Public Communication, focused in Public Relations, as well as a double minor in Marketing and Linguistics, I have a diverse educational background and portfolio that reflects my multifaceted professional experiences and skill sets in social marketing, project management, videography, writing, and more. As you scroll through the various pages about my life, you will find several works that reflect my expertise and creativity!
Let's Talk About Me(dia)
My love for content creation is what truly taught me how to develop my social media skill set for my personal brand and for companies such as Bumble, QVC, VS PINK, and Campbell Soup Company. Creating a strong presence on TikTok for each companies’ social media account, I have garnered over 100k followers across all companies and 70k on my personal account. I led movements at Bumble in development of their influencer marketing and social team by teaching TikTok masterclasses at headquarters. From understanding the right target audience and how social media analytics can change your strategy, I was able to successfully grow their TikTok platform. Being able to translate a strategy for the right audience into results, is what truly excites me!
Stop, Collaborate, and Listen
Cand(ice) is back with a brand-new innovation! As an experienced leader with strong research and analytical skills, I translate social media analytics into action with innovative social content and outside-the-box guerilla marketing stunts for brands like Red Bull, Bumble, and more. Working with campus or corporate teams, I have had the opportunity to develop various projects like Bumble Social Distance Benches and Red Bull Paper Wings in Philadelphia, receiving national and global recognition. My work, along with several other college students', was featured on CNBC for collaborating in a team atmosphere while in college for leading brands and companies.
Take the First Step
As a daughter of Vietnamese immigrants, I carry the weight of my family's sacrifices and challenges that threaten the path of who I have become today. In the face of adversity, I have been passionate and dedicated my life to becoming a positive and futuristic worker, while possessing a high-level of work ethic. This is especially prevalent when finding new ways to break generational patterns for my family and community.
As you look through my portfolio, you will learn more and more about my personal and professional growth and what I can provide to your brand. I am sure my experiences will translate to success with you and your company, you just have to be willing to take the first step! Whenever you are ready, reach out to tropicalcandice@gmail.com!
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