Resume | Candice Nguyen

Resume.

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DREXEL UNIVERSITY

Bachelor of Arts in Communication with Public Relations Concentration

Minors in Marketing and Linguistics

Certificate in Business Communication Writing

Master of Science in Strategic & Digital Communication (Anticipated Graduation: Sept. 2022)
Cumulative GPA: 3.95

YouTube & TikTok Strategy Specialist

August 2021 - December 2021

Supported the execution of paid advertising campaign strategy
including development of creative, copy, links, and internal and
external routing process to drive direct response KPIs
Helped create and manage monthly YouTube and TikTok content
calendars for QVC account while proactively monitoring TikTok
trends, hashtags, and creator tools
Garnered over 20k+ TikTok followers from social assets, live events,
ad campaigns, and development of research analytics in October

Marketing Communications Lead

Since October 2018

Marketing Communications Lead

October 2018 - January 2021

Develop social media presence and maintain daily operation of company's main social media accounts
Attend beauty trade shows to demonstrate product and sell to distributor companies
Monitor online presence of company brand and plan for the execution of marketing strategies

City Director of Philadelphia

January 2020 - August 2021

Manage Temple, Drexel, and University of Pennsylvania to achieve set goals through marketing initiatives such as unifying the city of Philadelphia and organization partnerships
Communicate monthly earnings from headquarters to team to optimize the program and local marketing strategies
Launched Bumble's TikTok platform growing 60k+ followers while hosting masterclasses on TikTok strategy and algorithm to headquarters
Identified social media trends to develop content plans for long term communication strategies for social team and TikTok Task Force delegation

Student Marketeer

January 2021 - July 2022

Organized, hosted, and executed 2022 Red Bull Paper Wings global competition qualiflyer event in Philadelphia recruiting 9 out of 13 registrants, 2 qualiflyers in distance and airtime categories, and 1 TikTok aerobatics category
Led participation among national student projects such as Red Bull Basement with 8 applicants and Red Bull Campus Clutch with 5 university-specific teams
Supported team efforts by leading Philadelphia Student Marketeers with on and off-premise sales support, activations and missions, and active communication to teams in the Mid-Atlantic region

Campus Representative

August 2020 - June 2021

Optimized @DrexelPink social media with a total following of 16K+ across all platforms to raise brand awareness
Managed PINK Campus team to execute promotional events, collaborative opportunities, and product reviews
Acted as liaison between PINK headquarters and campus to communicate monthly team tasks and marketing stunts

Influencer

Since July 2021

Increased awareness of the Madewell brand and drive engagement through event promotion, on social media, and coupon distribution
Built the Madewell customer base by driving in-store traffic and sales in stores and online
Maintained a consistent and timely line of communication with a dedicated team and in-house supervisor
Created original lifestyle content and post regularly to personal social media channels while staying up to date with newest social trends