top of page

Writing.

Thoughts, papers & professional pieces.

  Featured  

Red Bull Brand Audit

For my Brand Reputation and Management class, I audited Red Bull’s brand to evaluate the brand's position in the marketplace, its strengths and weaknesses, and strategies to strengthen it. The internal and external branding and customer experience analysis results emphasized my attention to detail and research expertise. 

Content Creation, Final

Social Media Campaign: Bumble "Dates in States"

For Bumble, I created an experiential social media TikTok campaign called "Bumble Safe Dates in 48" by auditing their main social media platforms and best practices for posting schedules and content engagement. In response to the COVID-19 pandemic, the campaign encouraged user downloads, earned media, and the development of the collegiate Bumble Honey Program. This emphasized my social media and content research skills.

Bumble Social Media Audit

For my Strategic Social Media class, I audited Bumble's social media activity on their three main platforms to determine whether this dating app adheres to the current mission brand and research-based best practices for posting schedule, content mix, and engagement. The results, including social media KPIs, were used by Bumble's social team to identify trends and areas of improvement. 

For my Digital Content Creation course, I developed an in-depth, creative content marketing plan, portfolio, and social calendar for a company with infographics, video promotion, and a deposit of social media content. The overall content marketing plan and portfolio highlight my ability to craft a brand identity and establish a brand voice through copy, design, and promotional content.

Professional Writing

Annotation: How Emotional Stress Contributed by Social Media Leads to Suicides in Adolescents

PSRA Fact Sheet

Drexel ICA Blog

Pitch Email Example

Candice Customs Media Kit

Social Experience Blog

Creative Writing

Red Eye

I called myself an artist at times. Not just an artist. I was an amateur artist that would sit in coffee shops. Yes, I am the girl in the...

My Name is Not My Name

My grandfather was a tunnel rat in the Vietnam War. What I know is that he spent his time in the war fighting against communists-- where he would crouch in a small confined space, dripped in..

Richmond

Garrick

He was a prize-winning artist and owned the largest one-man art exhibition in Sierra Leone. When the civil war reached the...

Williamstown Talk

For the online space I chose, I chose a Facebook group that runs within my hometown and neighboring towns within Southern New Jersey. The Facebook group is called, Williamstown/Monroe Twp...

Three Fun Winter Courses at Drexel University

During the Winter term at Drexel, I think we can all agree it is the time of year...

Chimera

There is a gap in my life where I feel my memory is shaky. My earliest memory derived from when I was six and I lived in a house that was unbelievably large for...

bottom of page